"You take 1,000 words to explain (your product) to me. I'll do it in a minute or two of video."

 Robert Scoble, Scobelizer

 

Why is video so important to your business?

According to a study by the University of Pennsylvania Wharton School of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. Video communicates in-depth content in a short period of time requiring very little effort from users. People remember a video and it's message long after they've forgotten an image or text.

Social Media and SEO

Having a video presence on YouTube or Vimeo is not just something ''nice'' to have, it's a must in today's competitive market. YouTube is the second largest search engine on the planet and it's video results show up in Google search results. Not only does video promote your product or services in an effective way, it increases your website ranking as well.  Embedding a video on your website also keeps people longer on your site to notice other products or services.

Uses for video

  • Video can show your product or service in action - unlike brochures. Video can be a cost effective way to sell a product requiring a demonstration . 
  • Demonstration videos can also be used for internal and external training.
  • Your video can have more than one use - trade shows, sales demonstrations, trainings etc.
  • Even small businesses can project an image of a larger corporation leading to more industry recognition.
  • Corporate branding videos can go a long way in closing the gap with the customer who instantly feels they ''know'' your company and brand.

Kallima Media and your video

Video is still new - having it gives you an advantage over your competitors that don't. Many larger companies are using video, but unfortunately, smaller companies can feel left out because they don't know how to get a video produced or they think they can't afford it.

Kallima Media can change that by taking care of the complete production process from start to finish at an affordable cost!

Contact us today for more information! 

 

 

 

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